Mid-Dot Lockup

The induction piece. Your brand is re-set in the institute's own wordmark grammar – the AAT mid-dot separator, the institutional subline, the year ratified. Read at a glance, it looks as if your company has been formally entered into the register. AAT-004 is the heaviest editorial modification in the True-to-Form half of the line; the source mark is preserved, but the typography is the institute's. Worn here by Formal, the executive voice agent of Workforce Wave – the agent who says 'shall' unironically. A tee for partners who would like the seriousness of induction without the ceremony.